This is a great article from Paul Beauchemin of Ecentric Media. Ecentric Media located in Kelowna BC, is a leading and trusted Integrated communications supplier to other best- in-class businesses across Western Canada by offering clients a wide variety of strategic services and solutions, all delivered with respect and integrity.
Video Marketing – The next big thing on the Internet.
YouTube has the third highest site traffic ranking globally according to Alexa, surpassed only by… you guessed it, Google and Facebook.
Video marketing is quickly becoming the tool of choice for the next generation of Internet Marketing. It is poised to replace or seriously reduce almost all written text on the web. So the questions is, how do you take advantage of this powerful advertising medium and apply it to your business?
Below are 5 simple ways you can utilize video marketing to improve your sales, lead generation and conversions, while at the same time branding yourself as an expert in your particular niche. Video marketing is one of the most fun marketing methods available online.
1. Create a youtube account.
YouTube is the #1 video site in the world, and just in case you didn’t know… is owned by Google. This is the place to be for those two reasons. Hundreds of Millions of videos are watched daily on YouTube around the globe. With hundreds of thousands of videos being added daily. Once your video is uploaded, it is then automatically in the cue to be indexed by Google.
2. Create your videos.
These videos can range in complexity and production value, and can be almost anything from a content perspective. Ideally, the videos give the viewer insight into your product or company, without being blatantly self promotional. Videos that offer information, a solution to a problem, reviews on a product and even just something funny are typically the most effective.
3. Search Optimize your new videos.
Since YouTube is owned by Google, YouTube uses the same basic algorithm to display user search results. This means all the same rules apply from a search engine optimization (SEO) perspective. It is very important to consider what keywords you are trying to optimize each video for?
4. Upload these new videos to your blogs.
Knowing that more video gets watched then text on your website gets read is very important. Be sure to post all your videos to as many of your Internet marketing sources as possible. Blogs allow for complete control of the author to post what they want, when they want.
5. Social Media channels… Tweet those videos!
The power of twitter and other social networking sites cannot be argued or ignored. Once you have a strategy in place to take advantage of the variety of social networking tools, be sure to Tweet that new content or video. Do be aware, that not every social networking site is for everyone. Strategy and branding should determine where to focus your time and efforts.
Video is a very powerful tool when used correctly and consistently. Video will drive traffic faster than nearly every other source of SEO advertising, but that does not mean you should drop everything you are currently doing. Implement video marketing into your online marketing portfolio and you will see your sales and your leading generation improve almost instantly.
Donald Robichaud is the President of the FloodLight Consulting team and can be reached at http://www.floodlightconsulting.com/ or at 1-888-768-9415
